We deserve a livable future.
We have a brief window of time to act in order to prevent irreversible change that at best would make our future rife with suffering and death, and at worst, could set off a course of events eventually leading to human extinction (an unlikely, but possible, worst-case scenario.)

We are in an emergency and if we can wake up to that truth, we can change it.
The climate and ecological crisis is here, and yet governments have failed to pass adequate legislation to halt the disaster. We’re running out of time. We have already experienced an increase in extreme weather events like flooding and wildfires in addition to food insecurity, species and biodiversity loss, and an increased risk of future pandemics.

And things are on track to get a whole lot worse. Conventional campaigning like petitioning, lobbying, voting and small-scale protests have not worked due to the rooted interests of political and economic forces — governments will not act without massive, sustained pressure from the people. We have a moral duty to act, to do what's reasonable and necessary to avert the catastrophic impacts. It’s up to us to meet the moment.

Stop Selling Us Climate Collapse

Ad agencies are lying. They are accepting money to intentionally make bad companies look good. It is working. 

We all know climate chaos is caused by climate criminals. Ad agencies are selling us the lie that “things are under control”. The lie goes that banks, oil companies, and everything in-between are investing in technology that will solve the crisis we all see approaching. But these are lies, and these are lies that are poisoning all of our ability to adequately respond to catastrophe.

Working with such an ad agency signifies that you support their support of climate criminals.

It’s so easy to not be a dirty ad agency! Being a clean creative is easy and rewarding, and it doesn’t hurt the bottom line!

The Truth is Obvious(ly Not This)

The lies (about climate chaos being solvable technology) are obvious and very easy to disprove. They very clearly obscure obvious facts. They are obviously not showing the full picture. They only work due to their pervasiveness.

As long as we let ad agencies get away with lying about the climate, we cannot Act Now.

We know that electric cars will not prevent massive storms. We know that carbon credits can not undo biodiversity loss. We know that recycling will not magically increase crop yields. 

The ads are getting more sneaky. Shell/BP/Chevron isn’t buying super bowl ad time anymore, but are instead laundering their message through more targeted online ads, smaller regional companies/bodies, and creating partnerships with other companies. This is insidious.